2023 Global Zodiac Design Competition

Graphic design, multi-media and interactive design

1. Participants should create graphic design works centered around the image and meaning of the Year of the Rabbit while
incorporating the elements of the Chinese New Year. They may also draw inspiration from the image of the Year of the Rabbit
to design positive, interesting and characteristic works showcasing the charm of the Chinese culture. There is no restriction on
the form of representation, including but not limited to 2D, 3D, web design, Ul design, APP design, advertisement/film/new
media short film (between 15 seconds and 3 minutes, no style restrictions), and interactive design.
[1] Image logo, themed poster, VI extension design, IP image design of the Rabbit Zodiac and “Happy Chinese New Year’
[2] IP image design with the theme of the Year of the Rabbit.
[3] Graphic/product packaging design series with the theme of the Year of the Rabbit, among others

Product design

We welcome cultural and creative products designed based on the images and implications of Chinese Zodiac Rabbit. The
design may incorporate such elements as Chinese Spring Festival, traditional craftsmanship and the Chinese Zodiac culture.
The design works shall revisit the traditional culture of the Chinese Zodiac with a prospect for the future, to highlight both tradi-
tion and innovation. Without restrictions to form and appearance, such products shall emphasize cultural attribute, craftsman-
ship and creativity. Cultural and creative product series with the theme of the Year of the Rabbit will be preferred.
[1] Designs of cultural and creative products that reflect the theme of Zodiac Rabbit and incorporate traditional craftsmanship;
[2] Designs incorporating Chinese Zodiac Rabbit elements into modern life, culture and entertainment, etc.;
[3] Designs of clothing, accessories and textiles with the theme of Zodiac Rabbit;
[4] Designs of household items, office supplies, stationery, toys and electronic products with the theme of Zodiac Rabbit.

Yuanmingyuan theme design

Designs in this section should integrate the IP of “Zodiac + Yuanmingyuan” through a meaningful representation of Chinese
traditional culture, and the charm of traditional Zodiac culture in particular. Designs that prioritize both the practical and artistic
aspects of the products are specially encouraged.
The designs are not limited to graphic and product designs.

Registration

Universities, enterprises, design studios and independent designers from various countries and regions can sign up either as
groups and individuals for the competition online and offline within the specified time.
Ways of the participation:
1. The participant could register on the designated website www.bocec.cn;
2.Follow the WeChat official account of “Beijing Overseas Cultural Exchanges”, type the “Zodiac Design Competition”
to enter the page of Competition application;
3.Enter the designated Competition webpage through the Competition’s media platforms.