“I buy, so I am” is the motto of the culture of Consumerism. Consumerism is a socio-economic concept that encourages the purchase of goods and services as much as possible. Many know the beginning of this term through Thorsten Veblen. Veblen is an American economist and sociologist and one of the leaders of institutionalism who, in his masterpiece The Prosperous Theory, introduces the term “demonstrative consumption.” Of course, this theory is only one dimension of consumerism. Consumption

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