The symbol of the cycle is omnipresent on todays products and packagings. To the consumer this can be misleading, constantly suggesting the waste will be reused. This way of recycling often is just a disposal via detours. Wrongly disposed or problematic materials are burnt or exported, statistically counting as recycled. While the total amount of waste produced is going up, the real challenge of reducing waste is neglected.
A beautiful Straightening the circle
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New poster Straightening the circle
